Future Perfect – fewer slip-ups
Future Perfect provides a specialist text-vetting and proofreading service, specifically for marketing communications teams and agencies.
A recognised expert in the English language, Matthew is a leading grammarian and has advised the Queen’s English Society.
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Find out more about Future Perfect’s advanced proofreading and English grammar services, by downloading our brochure (Adobe PDF, 320KB).
Operated by English language specialist Matthew Male, Future Perfect’s service fits seamlessly into an organisation’s design workflow and offers an assurance of excellence in written communications.
Future Perfect has been operating for nearly 20 years, during which time we have worked with organisations of all sizes, in many market sectors.
There’s no doubt that all marketing communications material needs to be thoroughly proofread. So, the key question is: who does it? In many cases, the job falls to the designer or even the person in the office whose English is ‘the best’. Despite the importance of their marketing, surprisingly few organisations engage a professional proofreader.
Even professional proofreading can fall way short of the mark. Proofreaders typically check only for spelling mistakes. This obviously needs doing, but there are many other equally bad mistakes in written communications:
So, a document or Web page may contain no spelling errors, yet still be embarrassingly bad to read.
While modern software’s built-in spell-checking tools have improved and are useful, they are far from perfect. For instance, the UK English dictionary in Microsoft Word contains many words and phrases which are really American English – for instance, it doesn’t understand the difference between ‘which’ and ‘that’. The spell-checker in QuarkXpress is especially poor and yet is relied on by most design agencies.
Future Perfect assesses all relevant aspects of a written piece: spelling, grammar, syntax, consistency and meaning. We can also check documents, before printing them or publishing them on the Web, to ensure that they don’t contain many of the common typographical mistakes which spoil the look and meaning of a document.
As far as we are aware, no other proofreading company offers a service which is comparable with that of Future Perfect.
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